ALTUS DIGITECH
Your Digital Partner
FAQs
We know you have a dozen questions swirling in your mind. Worry not! We've covered the basics. For further queries, you know where to reach out to us!
FAQs
What is digital marketing?
It is the practice of promoting products, services, or brands through digital channels such as social media, search engines, email, and other online platforms.
Why is digital marketing important?
Because it allows businesses to reach a larger audience, target specific demographics, and track the success of their marketing efforts. It is also more cost-effective compared to traditional forms of marketing.
How has digital marketing evolved over the years?
From simple banner ads and email marketing to more sophisticated strategies such as influencer marketing, chatbots, and virtual reality experiences. It has also become more personalized and data-driven.
What are some common digital marketing strategies?
social media marketing, search engine optimization (SEO), email marketing, content marketing, and pay-per-click advertising.
How does social media marketing work?
It uses social media platforms such as Facebook, Instagram, and Twitter to promote products or services. This can include creating targeted ads, posting engaging content, and interacting with followers.
What is SEO?
SEO stands for search engine optimization and is the process of optimizing a website to rank higher in search engine results. This can include using keywords, creating quality content, and building backlinks.
How can email marketing benefit a business?
Email marketing allows businesses to directly communicate with their target audience through personalized and targeted emails. It can help build brand loyalty, increase website traffic, and drive sales.
What is content marketing?
Content marketing is the creation and sharing of valuable, relevant, and consistent content to attract and retain a clearly defined audience. It can include blog posts, infographics, videos, and more.
How does pay-per-click advertising work?
A form of online advertising where businesses pay each time a user clicks on their ad. This can include search engine ads, display ads, and social media ads.
What are some key metrics to measure the success of digital marketing efforts?
Some key metrics to measure the success of digital marketing efforts include website traffic, click-through rates, conversion rates, social media engagement, and return on investment (ROI).